Adobe Firefly is a family of creative generative AI models designed to enhance the creative process for artists, designers, and creators. It allows users to generate extraordinary content using everyday language and offers potential applications in digital imaging, photography, illustration, graphic design, video, marketing, social media, and 3D modeling. Firefly aims to provide practical advantages to creators, streamline workflows, and offer AI tools made specifically for creative needs. Adobe is committed to developing Firefly responsibly, ensuring transparency and accountability in generative AI.